For the 2013 Annual Report of the Flatiron 23rd Street Partnership, the area Business Improvement District, Michael Bierut, Britt Cobb and myself sent photographer Luca Vignelli to the top of the Flatiron for an aerial shot of the District from a rare perspective.
Titled “View from 285 Feet,” the height of the Flatiron Building, the annual report unfolds to reveal the intersection of Broadway, Fifth Avenue and 23rd Street looking north toward Midtown, with the green of Madison Square Park to the east.
Playing off the title, the report’s neighborhood statistics have been overlaid on the photograph to create a large infographic of the area.